Jürgen Bänsch is Director Public Policy and Government Affairs of PEGI S.A., the organization that manages the pan-European age rating system for video games PEGI.
Jürgen is leading PEGI’s public policy and government affairs program on behalf of 1500+ member companies. He oversees the establishment of a co-regulatory framework that can address societal concerns related to video games and is built on close cooperation with European Institutions and Member States.
Jürgen’s previous professional background includes positions in the European trade and the telecommunications sectors. Jürgen is fluent in 5 languages and holds masters in History and in Political Science from the Catholic University of Leuven, Belgium.
PEGI, the European system of harmonised age ratings for video games
Lecture, Saturday, 20th October, 17:00 – 17:30
The Pan-European Game Information (PEGI) was founded in 2003 as a self-regulatory age rating system for video games. The system was set up as part of the industry’s commitment to protect minors and to build trust with consumers by ensuring that reliable information about video game content is provided in a responsible manner.
Today, PEGI is used and recognised throughout Europe – PEGI rated products are marketed in more than 38 countries – and it has the enthusiastic support of the European Commission. It is considered as a model of European harmonisation in the field of minor protection and consumer transparency.
Jürgen Bänsch, PEGI’s Public Policy & Government Affairs Director, will give insights into how PEGI was established and how it developed into a system of harmonised content rating rules for games throughout Europe and beyond.


Achim Birkner is a Junior Lecturer and PhD student at the Otto-von-Guericke-University Magdeburg, Germany. His academic focus lies on the intersection of digital technology and education/educational research.
Dr. Mathias Lux is Associate Professor at the Institute for Information Technology (ITEC) at Klagenfurt University. He is working on user intentions in multimedia retrieval and üroduction, semantics in social multimedia systems, and interactive multimedia in the domain of video games. In his scientific career he has (co-) authored more than 100 scientific publications, serves in multiple program committees and as reviewer of international conferences, journals and magazines on a regular basis, and has (co-)organized multiple scientific events. Mathias Lux is also well known for the development of the award winning and popular open source tools Caliph & Emir and LIRE for multimedia information retrieval. He has integrated image indexing and retrieval features in the popular Apache Solr search server and his system is for instance powering the WIPO Global Brand Database. At Klagenfurt University he has established a lively community of game developers and enthusiasts who meet at regular events and game jams.
Dr. Michael Alexander Riegler is a senior researcher at Simula center for digitalisation (SimulaMet) and Oslo University. He received his PhD from Simula Research Laboratory/University of Oslo in 2017, and a Master’s degree (with distinction) from Alpen-Adria Universität Klagenfurt, Austria. His research interests include: medical image and video analysis and understanding, image processing, image retrieval, parallel processing, gamification and serious games, crowdsourcing, social computing and user intentions.
Dr. Pål Halvorsen is a chief research scientist at Simula center for digitalisation (SimulaMet), a professor in computer science at University of Oslo and CEO of ForzaSys AS. His research interests are in the area of system support for medical and sport technologies including for example system-level optimizations, distributed systems, image and video analysis and sensor data processing.
Felix Schniz graduated as a Bachelor of Arts in English and American studies from the University of Mannheim, where he subsequently joined the master’s programme Cultural Transformations of the Modern Age: Literature and Media. With a thesis exploring the metamodern tendencies of the third-person shooter Spec Ops: The Line (2012), he concluded the programme with excellence. Today, Felix Schniz is a PhD candidate and research assistant at AAU Klagenfurt. The focus of his dissertation are experiential dimensions of videogames. He furthermore is the director of studies for the master’s programme Game Studies and Engineering founded in 2016 and current head of the Klagenfurt Critical Game Lab.
Emir Bektić is a graduate student at the Alpen-Adria University of Klagenfurt, Austria. He obtained a Bachelor’s Degree in English and American studies, with his thesis exploring the psychological concept of locus of control in the game The Stanley Parable. He is currently enrolled in the Game Studies and Engineering Master’s Degree where his main interest revolves around the representation of historical artifacts and events in games. Other academic fields of interest are anglophone literature and film.
Wilfried Elmenreich is Professor of Smart Grids at the Institute of Networked and Embedded Systems at the Alpen-Adria-Universität Klagenfurt. He studied computer science at the Vienna University of Technology and in 2008 received the venia docendi for technical computer science. In 2007 he moved to the Alpen-Adria-Universität Klagenfurt as Senior Researcher. After a visiting professorship at the University of Passau Elmenreich in 2013, he followed the call to the University of Klagenfurt. Wilfried Elmenreich is a member of the Senate at the Alpen-Adria-Universität Klagenfurt, Counselor of the IEEE Student Branch, and is involved in the master program on Game Studies and Engineering. He is the publisher of several books and has published over 150 articles in the field of networked and embedded systems. Elmenreich researches intelligent energy systems, self-organizing systems and technical applications of swarm intelligence.
Daniela Bruns works as a University Assistant at the Department of Media and Communications at the Alpen-Adria-University Klagenfurt in Austria. She holds a bachelor in Economics and a diploma in Media Theory and Cultural Studies from the University of Klagenfurt. Her main research interests include Cultural Studies, Popular Culture, Game Design and Video Games between escapism and activism.
René Reinhold Schallegger was trained in English and American Studies, as well as French, with focus on literary criticism and cultural studies at Alpen-Adria-Universität Klagenfurt (Austria), and Anglia Ruskin University (Cambridge/UK). Currently, he is Assistant Professor for British-, Canadian-, and Game Studies at Alpen-Adria-Universität and has just finished his post-doctoral thesis entitled “Choices and Consequences: Videogames, Virtual Ethics, and Cyber-Citizenship”. His most recent publications is The Postmodern Joy of Role-Playing Games: Agency, Ritual, and Meaning in the Medium (McFarland 2018).
Wolfgang B. Ruge ist als Lektor an verschiedenen Universitäten und als Medienpädagoge tätig. Seine Forschungsschwerpunkte umfassen: bildungswissenschaftliche Filmanalysen vor allem des Kinderfilms, disziplintheoretische Betrachtungen der Medienpädagogik, die Methodik (audio-)visueller Sozialforschung sowie Medienkompetenzförderung und Datenkritik.