Mag. Dr. Alexander Pfeiffer, MA, MBA startete seine Games-Spezialisierung 2004 mit der Anwendung von spielähnlichen Prozessen im Wissensmanagement klassischer Unternehmen. Seine akademischen Abschlussarbeiten befassten sich mit MMORPGs, E-Sport, in-Game Advertising und Advergames. Im Rahmen der Dissertation beschäftigte sich Pfeiffer mit der Fragestellung, ob wir nicht bereits in einer ludischen Gesellschaft Leben. Seit 2010 leitet er das Zentrum für Angewandte Spieleforschung an der Donau Universität Krems. Er hält Beteiligung an der Picapipe GmbH, welche sich u.a. mit beyond-state-of-the Art Technologien in der m Wissensvermittlung beschäftigt und B & P EmTech ltd. in Malta. Dieses Unternehmen ist aktiv daran beteiligt Malta zum führenden EU Land im Bereich Blockchain-Technologie zu transformieren.
Das dezentrale Spiel: Warum Blockchain und Spiel perfekt zusammenpassen.
Keynote, Sonntag 21. Oktober, 10:30 – 11:30
Blockchain ist das Schlagwort der Jahre 2017/2018. Die Marktkapitalisierung begann mit 13 Milliarden US-Dollar im Januar 2017, erreichte im November 2017 über 200 Milliarden US-Dollar, danach Anfang 2018 ihren Höchststand von fast 800 Millionen US-Dollar und brach wieder auf 200 Milliarden US-Dollar – im Zeitraum rund um die FROG 2018 – ein. Kryptowährungen wie Bitcoin und seine Technologie “the blockchain” (hint: es gibt mehr als eine Blockchain) rücken immer mehr für Regierungen, Regulierungsbehörden, Banken, Großunternehmen und Start-ups in den Mittelpunkt des Interesses. Es scheint, dass jeder etwas “mit Blockchain” tun muss. Es fühlt sich irgendwie genau wie der Gamification-Trend Anfang 2010 an, und deshalb ist es – ähnlich wie bei Gamification – auch wichtig, dieses spezielle Thema zu entmystifizieren, um am Ende des Tages konkrete und funktionierende
Projekte zu starten. Für Dr. Pfeiffer ist Blockchain und Spiel „die perfekte Verbindung“.
In seiner Keynote werden folgende Bereiche behandelt:
- Das Belohungsspiel, die Jagd nach dem nächsten Block
- Blockchain und eSports
- Blockchain-Token als Ersatz für zentralisierte “In Game Währungen”.
- Aufbau des kompletten Gaming-Ökosystems auf Blockchain-Basis
- Mining (in und außerhalb eines Spiels)
- Das Spiel auf Twitter, der Handel mit den Nachrichten, das Metriken- und Manipulationsspiel.

Elisabeth Secker joined the Entertainment Software Self-Regulation Body (USK) as Managing Director in January 2018. Due to her prior function as Deputy Head of the Division Protection of Minors at the joint management office of the German media authorities in Berlin, she gained extensive experience in the field of Youth Protection of minors in the media. Before her position at the German media authorities she worked as Public Affairs Consultant for leading IT-companies in Berlin after finishing her studies in Communication Sciences at the University of Salzburg.
Jürgen Bänsch is Director Public Policy and Government Affairs of PEGI S.A., the organization that manages the pan-European age rating system for video games PEGI.
Dr. Mathias Lux is Associate Professor at the Institute for Information Technology (ITEC) at Klagenfurt University. He is working on user intentions in multimedia retrieval and üroduction, semantics in social multimedia systems, and interactive multimedia in the domain of video games. In his scientific career he has (co-) authored more than 100 scientific publications, serves in multiple program committees and as reviewer of international conferences, journals and magazines on a regular basis, and has (co-)organized multiple scientific events. Mathias Lux is also well known for the development of the award winning and popular open source tools Caliph & Emir and LIRE for multimedia information retrieval. He has integrated image indexing and retrieval features in the popular Apache Solr search server and his system is for instance powering the WIPO Global Brand Database. At Klagenfurt University he has established a lively community of game developers and enthusiasts who meet at regular events and game jams.
Dr. Michael Alexander Riegler is a senior researcher at Simula center for digitalisation (SimulaMet) and Oslo University. He received his PhD from Simula Research Laboratory/University of Oslo in 2017, and a Master’s degree (with distinction) from Alpen-Adria Universität Klagenfurt, Austria. His research interests include: medical image and video analysis and understanding, image processing, image retrieval, parallel processing, gamification and serious games, crowdsourcing, social computing and user intentions.
Dr. Pål Halvorsen is a chief research scientist at Simula center for digitalisation (SimulaMet), a professor in computer science at University of Oslo and CEO of ForzaSys AS. His research interests are in the area of system support for medical and sport technologies including for example system-level optimizations, distributed systems, image and video analysis and sensor data processing.
Felix Schniz graduated as a Bachelor of Arts in English and American studies from the University of Mannheim, where he subsequently joined the master’s programme Cultural Transformations of the Modern Age: Literature and Media. With a thesis exploring the metamodern tendencies of the third-person shooter Spec Ops: The Line (2012), he concluded the programme with excellence. Today, Felix Schniz is a PhD candidate and research assistant at AAU Klagenfurt. The focus of his dissertation are experiential dimensions of videogames. He furthermore is the director of studies for the master’s programme Game Studies and Engineering founded in 2016 and current head of the Klagenfurt Critical Game Lab.
Emir Bektić is a graduate student at the Alpen-Adria University of Klagenfurt, Austria. He obtained a Bachelor’s Degree in English and American studies, with his thesis exploring the psychological concept of locus of control in the game The Stanley Parable. He is currently enrolled in the Game Studies and Engineering Master’s Degree where his main interest revolves around the representation of historical artifacts and events in games. Other academic fields of interest are anglophone literature and film.
Wilfried Elmenreich is Professor of Smart Grids at the Institute of Networked and Embedded Systems at the Alpen-Adria-Universität Klagenfurt. He studied computer science at the Vienna University of Technology and in 2008 received the venia docendi for technical computer science. In 2007 he moved to the Alpen-Adria-Universität Klagenfurt as Senior Researcher. After a visiting professorship at the University of Passau Elmenreich in 2013, he followed the call to the University of Klagenfurt. Wilfried Elmenreich is a member of the Senate at the Alpen-Adria-Universität Klagenfurt, Counselor of the IEEE Student Branch, and is involved in the master program on Game Studies and Engineering. He is the publisher of several books and has published over 150 articles in the field of networked and embedded systems. Elmenreich researches intelligent energy systems, self-organizing systems and technical applications of swarm intelligence.
Daniela Bruns works as a University Assistant at the Department of Media and Communications at the Alpen-Adria-University Klagenfurt in Austria. She holds a bachelor in Economics and a diploma in Media Theory and Cultural Studies from the University of Klagenfurt. Her main research interests include Cultural Studies, Popular Culture, Game Design and Video Games between escapism and activism.
René Reinhold Schallegger was trained in English and American Studies, as well as French, with focus on literary criticism and cultural studies at Alpen-Adria-Universität Klagenfurt (Austria), and Anglia Ruskin University (Cambridge/UK). Currently, he is Assistant Professor for British-, Canadian-, and Game Studies at Alpen-Adria-Universität and has just finished his post-doctoral thesis entitled “Choices and Consequences: Videogames, Virtual Ethics, and Cyber-Citizenship”. His most recent publications is The Postmodern Joy of Role-Playing Games: Agency, Ritual, and Meaning in the Medium (McFarland 2018).