
Dr. Vered Pnueli is Head of the M.Des in Digital Game Design and Development at Shenkar College, where she established Israel’s first program in games. Her research explores games as cultural media, focusing on gender, fashion, cultural heritage, and social impact. Her research on gender and games has expanded into projects exploring fashion and digital play. Recent work includes Games for the Pluriverse, examining cultural heritage in game design, alongside research and workshops on games in museums and exhibition contexts. She is Content Advisor and Curator for Games for Change Israel, connecting academic research with cultural and public engagement.
Co-Authors:
Miri Nudelman (Shenkar College of Engineering and Design)
Yaniv Sobol (Shenkar College of Engineering and Design)
Dress Codes at Play: From Artistic Expression to Cultural and Historical Learning
FROG 2026 – Talk
Fashion occupies a productive space between art, design, culture, and everyday life. Scholarship examining fashion and art points to shared practices of aesthetic experimentation, performance, cultural critique, and identity-making (McCartney and Tynan). Fashion can be approached as a designed object, a form of artistic expression, and a cultural medium.
Digital games extend these practices into another creative medium, creating new possibilities for expression through fashion. Avatar customization, virtual clothing, and character styling provide spaces in which dress can be performed and transformed. Recent scholarship describes fashion in digital environments as a form of play shaped by experimentation, creativity, and self-expression (Park and Chun). Fashion studies also show how clothing gains meaning through the social and cultural contexts in which it is worn (Entwistle; Lascity; Noris and Cantoni).
Fashion play has a distinctly gendered history. Dressing, styling, and experimenting with appearance have long been associated with girls’ play, from paper dolls to digital dress-up games, practices that have often remained peripheral to dominant accounts of games and gameplay (Fron et al.). This history raises broader questions about gender, creativity, self-presentation, and what counts as meaningful gameplay.
This talk explores fashion play in games and asks whether it can also become a way of learning about culture and history. Clothes reflect ideas about gender, class, religion, and resistance, while their meanings shift through combinations and social contexts. The question is further explored through Dress Code, a research-through-design game in which players create outfits for different social scenarios. Its digital wardrobe pairs garments with short cultural and historical micro-narratives, bringing this knowledge into the act of choosing and combining clothes. Each outfit generates a multidimensional cultural reading shaped by context.
By proposing the digital wardrobe as an interface for cultural fashion literacy, Dress Code brings fashion studies into dialogue with game studies and research-through-design. The project explores digital fashion play as a space for artistic expression and identity-making, as well as a way of engaging with cultural and historical contexts.










