Kids laughing and playing Computer Games with their parents on the gamecity

10th Vienna Games Conference - FROG 2016

Beyond gameplay - game cultures and game practices

Vienna City Hall, Austria, Friday, September 23rd to Sunday, September 25th 2016



Videogames have become one of the most influential cultural forms für younger Generations and games are currently a natural part of many people's lives. Game culture is expanding into numerous Domains and the identity of a gamer today encompasses numerous practices that are not necessarily about gameplay. Games are remediated into movies, symphony orchestras perform concerts with Music from famous Videogames and industries such as clothing companies, toy manufacturers and book Publishers use Videogame themes.

As seen before international keynote-speakers and Austrian experts in this field will talk in the context of FROG about recent topics of gaming and foster a broad public discussion about them. The event will be completed with the FROG Junior Experts Day, organized by the Danube University of Krems and St. Pölten University of Applied Sciences. It is powered by the Austrian Ministry of Families and Youth, the City of Vienna and the Danube University of Krems and conducted by Playful Solutions. The FROG 2016 is free accessible to everyone, registration on the website is recommended.


Examples of topics


  • Game concerts and game music
  • Movies based on games
  • Let’s play videos
  • E-sports
  • Machinima
  • Game art
  • Game festivals
  • Fan fiction based upon game worlds
  • Cos-play Games as collectibles
  • Game bars and cafés
  • Game fashion
  • Gaming in families
  • Game cultures in education
  • Children’s own game design